Advisory that’s personal

Transform your financial future with the right personal advice.

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About Finvia Advisory

Finvia Advisory was founded on a simple belief — that true financial guidance should feel personal, proactive, and deeply trusted. We go beyond traditional advisory by offering a concierge-style experience that anticipates our clients' needs before they arise.

Guided by our core values of personalization, integrity, expertise, and care, Finvia Advisory is redefining what it means to be a trusted financial partner. We blend expertise, integrity, and care to create financial confidence that lasts for generations.

Our Financial Planning Process

A proactive, systematic approach that anticipates your needs, develops tailored strategies, and delivers solutions that evolve as your life and goals change.

1

Discovery

Understanding your goals, priorities, and overall financial situation.

2

Analysis

A comprehensive review of your financial position to identify opportunities, risks, and gaps.

3

Strategy

Development of personalized strategies and clear recommendations aligned with your objectives.

4

Implementation

Execution of agreed-upon strategies with precision and care.

5

Ongoing Monitoring

Continuous review and proactive adjustments to keep your strategy aligned as markets, regulations, and life circumstances evolve.

Why Choose Finvia Advisory

Experience the difference that anticipatory, personalized financial guidance makes. Here's what sets our approach apart.

Anticipation

We foresee client needs and provide proactive guidance before challenges arise, ensuring you're always prepared for what's ahead.

Personalization

Every client's strategy is unique and tailored to their goals. No cookie-cutter approaches—only solutions designed specifically for you.

Integrity

Trust and transparency guide everything we do. Every recommendation is grounded in your best interests and ethical standards.

Expertise

Most advisors are either glued to the past or trying too hard to predict the future. At Finvia's we use our experience to inform and tweak modern financial strategies, ensuring your financial goals stay attainable.

Care

Genuine attention and empathy ensure a concierge-level client experience where you feel truly valued and understood.

Comprehensive Planning

From retirement planning to estate strategies, we cover all aspects of your financial life with integrated, and proactive planning.

Integrated Financial Guidance

Our approach brings together investment management, risk protection, and strategic planning to support every stage of your financial life.

Wealth & Investment Management

Strategic investment solutions designed to grow and manage wealth through every market cycle.

  • Portfolio construction and ongoing management
  • Asset allocation and diversification
  • Risk assessment and portfolio alignment
  • Ongoing monitoring and performance reviews

Insurance & Risk Management

Protect what matters most through tailored insurance and risk management solutions.

  • Life insurance planning
  • Health and disability coverage
  • Critical illness and long-term care solutions
  • Insurance needs analysis

Estate & Legacy Planning

Helping ensure your wealth is preserved and transferred according to your wishes.

  • Estate planning
  • Beneficiary and succession planning
  • Legacy and wealth transfer considerations

Business & Corporate Financial Services

Financial solutions designed to support business owners, executives, and their teams.

  • Group health and benefits planning
  • Group retirement and pension solutions
  • Buy–sell insurance planning
  • Key person insurance strategies

What Clients Say About Finvia Advisory

Real stories from real clients who have experienced the difference that anticipatory, personalized financial planning makes in their lives.

★★★★★

"We've trusted Tarek with our investments, tax planning and life/health insurance needs for over 15 years now. Always A1 Service and results, I would not think twice about referring friends, family, or clients to Tarek, they will be well taken care of. Thanks for the excellent service Tarek."

Mohamed Zebian R.I.B. Branch Owner
★★★★★

"I was with another investment company for over 20 years. I was basically frustrated for the whole 20 years. I moved my investments over to Tarek Soufan early in 2025 and immediately all my issues were resolved. I have daily access to track my investments, my transactions are completed in a timely manner, my questions are answered and my investments have all gone up considerably. I finally feel like I am in control of my own investments. I would highly recommend Tarek to anyone looking for a new investment firm."

Suzanne Wright Client
★★★★★

"We switched from our bank to Tarek at Quadrus Investment Services just over 10 years ago, and honestly, it's one of the best decisions we've ever made. He genuinely cares about his clients and always gives us a heads-up about any changes. Over time, he's become more than just our financial adviser; he feels like family. We're never letting him go!"

Mike & Nada McAlpine Long-term Clients

Start Your Financial Journey Today

Ready to take control of your financial future? Contact us to discover how personalized financial planning can help you achieve your goals.

Get In Touch

We welcome clients from all backgrounds, with no minimum investment required. Contact us here or give us a call to schedule your appointment today.

Contact Information

Tarek Soufan, CIM®
Chartered Investment Manager
Office
(519) 850-4949
Cell
(519) 495-0623
Fax
(519) 850-4979
Client Services Centre
1-888-252-1847

Our Location

339 Wellington Road, Suite 225, London, ON, N6C 5Z9